It’s a smart designer who realizes the potential of gaming to help market their brand and do in such a way that gamers aren’t pissed off. To that effect, Diane von Furstenberg ain’t no fool.
Her, and other retail juggernauts such as Juicy Couture, Rebecca Minkoff, and Tory Burch, to name a few, have banned together to make the ultimate fashion hound game on Facebook.
Popsugars Retail Therapy is exactly what the title implies. Your character runs a store, filled with the latest designer fashions, unlocked by leveling up.
Unlike most games on Facebook, Retail Therapy doesn’t ask you to purchase anything by leveling up. They in fact, want to give YOU something. A real life version of the items you’re peddling in your virtual store.
This is truly where real world and virtual fashion collide.
Not only is the game peppered with the real world designs of the aforementioned designers, but each item has a link buy the real thing. This makes Retail Therapy highly addictive not only to women gamers, but also to women who aren’t even into games.This makes the minds behind Retail Therapy, nothing short of genius. Shopping and games, what a lovely combo. And the chance to win a REAL $3000 purse just for playing a game, is definitely not a bad side affect either.
